Electronic Article Surveillance


Historically, shrink worldwide has posed a significant threat to retailers’ profits,prompting the invention in the mid-1960’s of the first anti-shoplifting systems. Theconstant growth of retail and increasing sophistication of thieves year over year hascompelled retailers of all sizes to adopt “electronic article surveillance” (EAS)technology to make products accessible to shoppers while protecting against theft.

Worldwide, retailers recognize that shrink or inventory loss is only part of their daily challenge affecting profitability. Not only do they need to worry about shrink, but also they must address poor inventory management and inefficient operations, especially during a time when the global economy continues to struggle through one of the most chaotic climates in history.

Thanks to technology advancements over a span of more than four decades, retailers now can invest in solutions that, in addition to reducing shrink, also reduce costs,improve productivity, enhance shopper satisfaction and create new sources of competitive differentiation.

Enhanced EAS solutions provide critical decision support at both the store and enterprise level by capturing, aggregating, interpreting, analyzing, reporting and intelligently responding to real-time operational data from stores, employees, inventory,and shoppers. A new generation of scalable, integrated and interconnected systems focused on merchandise protection and optimization as well as infrastructure reduction is currently being implemented by many retailers worldwide to dramatically enhance their performance.

The main goals of EAS technology implementation are:

Limiting a person’s ability to steal an item – opportunity reduction person’s motive to steal an item by denying them potential benefits from stolen goods – benefit denial

-Increasing a would-be thief’s perceived personal risk of being quickly detected and punished for stealing an item – asset surveillance